Debutant director Punit Malhotra is leaving no path unexplored to ensure that his debut film I Hate Luv Storys starring Imran Khan and Sonam Kapoor works at the box office. The young director held focus group screenings for various age groups recently to evaluate the end product. He asked for feedback in order to take care of the flaws prior to the release.
The young director had a discussion with producer Karan Johar, who normally has focus group screenings, and was given the green signal to start this exercise.
So far there have been five screenings for people of different age groups, varying from 18-25, 25-35, 35-50 and 50 plus years. Punit says, "It is a regular exercise that filmmakers follow. It helps directors understand and get honest feedback from their audience. Each person has an opinion and I am glad everyone was forthcoming with their views and opinions."
Punit is glad that the movie was appreciated by the motley group. "I will obviously be telling you everything positive," he laughs. When asked if he would be making changes in the film after the feedback, he says, "Well, not really. I got different opinions from individuals but not from groups as a whole. What matters to me is that the movie should be liked overall and the end product was liked by everyone."
He adds, "It is a simple sweet love story and I have left it in its basic form. I am delivering a love story to my audience with utmost simplicity."
It helps directors understand and get honest feedback - Punit Malhotra
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